Marketing is a vast subject, with an even wider range of associated careers. To ensure relevance, textbooks and college courses are designed to meet the average marketing student’s needs. However, there is a downside to this approach. It leaves a lot of neat and useful stuff out.
So, as I find a bit of time, I will try to fill in some of the missing content. I will also offer my take on a few fundamental concepts. Why? Because they are essential, and not everyone who visits this site may have completed a marketing degree. Truthfully, my motives for creating this site are not entirely altruistic. It seemed like a fun way to improve my website design, SEO, and graphic and video editing skills.
Finally, you may have noticed the beachy theme of this site and my pension for Hawaiian shirts. I like the beach and Hawaiian shirts. Further, I wear sport coats at work, and this is my hobby. Hmm, my work is also my hobby. I am sure that is healthy, right?
Anyway, while I am sure it is obvious, you have somehow found my site during its early days. Please bear with me as I work to build more content. If you would like to suggest a marketing topic for me to cover, please contact me.